Embarrased to Use Coupons?

Embarrassed to Use Coupons? We'll I don't exactly fall into this category....but, I know a lot of you do.  I personally don't understand it.  The one's that need to use coupons the most won't! Why, who knows?  I guess for different reasons.  But, on this Rachel Ray episode it just reiterates my point.  Bill Rancic on "The Rachel Ray Show" states that the highest percentages of people that use coupons make over $75,000 a year.  Why?  Obviously they like keeping their money. 

We'll that's the end of my rant.  Use coupons, it's not embarrassing!